Interview with Barbara Schneider : Frank Scott: What is the main principle, idea and inspiration behind your design?. Barbara Schneider : Principle : A TOY / ART 4 Kids.
Idea: Narrative toy : Visualizing our world cultures playfully for the youngest travelers and citizens and forcing their creativity and joy to play.
Inspiration: Own and foreign cultures . .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Barbara Schneider : Aim : Designing an interesting and joyful toy , which is practical , comfortable and easy to handle for babies - toddlers . The main idea is a soft cloth/fabric design .The toys stimulate creativity , memory, and recognition and force communication of new things playfully .
.Frank Scott: What are your future plans for this award winning design?. Barbara Schneider : Selling the ART 4 Kids , the original illustrations and / or leasing the production rights ( re- productions) ,coperation and collaborations with toy companies or publishers , art / design institutions , realizing other designs and design variations , etc. .Frank Scott: How long did it take you to design this particular concept?. Barbara Schneider : Duration of developing the main concept and realization of the soft cloth book was about a few weeks. The main idea has been continued also by creating the cubes and other product variations . .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Barbara Schneider : Own initiative , being inspired to discuss the subject " souvenirs " caused by a souvenir design contest in 2004 .
.Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Barbara Schneider : It is NOT produced or used by another company .
Interest in selling or leasing the originals and /or the production rights as well as developing and realizing other My Travel Guides and product variations . .Frank Scott: What made you design this particular type of work?. Barbara Schneider : Being interested in toys , art 4 kids, travels, foreign cultures and traditions and in designing creative
and playful "souvenirs " for mini - travelers, visualizing our world cultures playfully . .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Barbara Schneider : NO . No team .
.Frank Scott: Who is the target customer for his design?. Barbara Schneider : International children and their parents and friends ; mini- travelers, babies- toddlers (main idea: soft cloth/ fabric designs ) ; art and toy - lovers .Frank Scott: What sets this design apart from other similar or resembling concepts?. Barbara Schneider : good concept ( main idea soft cloth designs for toddlers/ mini travelers ) , flexible concept, , opportunity to develop design variations ( material , target group , etc.), "timeless"; forcing creativity and communication playfully, provoking interest in own and foreign cultures and traditions , art ,nature and activities .Frank Scott: How did you come up with the name for this design? What does it mean?. Barbara Schneider : My ( first) Travel Guide ...... : flexible design name / title for each country and city .
Our would cultures & cities : used as a subtitle for the products , taking into consideration the possibility to combine diverse " cultures" ( memory , domino, etc.) .Frank Scott: Which design tools did you use when you were working on this project?. Barbara Schneider : Realization of the TOYS / ART 4 KIDS : My Travel Guide Munich and My Travel Guide Korea .
Design Tools : handmade illustrations ( e.g. colored pencils, tempera) , Corel Draw , digital transfer printing , sewing .Frank Scott: What is the most unique aspect of your design?. Barbara Schneider : Creative and comfortable designs for mini- travelers .
Children playing : forcing individual experiences , memories , imaginations , recognition , communications .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Barbara Schneider : Nobody. Not yet ! .Frank Scott: What is the role of technology in this particular design?. Barbara Schneider : Technology : materials , production , print process , presentation of the design .
Design Variations : digital presentation . .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Barbara Schneider : General Research : certainly- our world cultures, discussion of main characteristics of our own and foreign cultures and traditions ,literature , architecture/ arts , which could be useful and satisfying for kids ,own experiences , travel, childhood studies , children toys and literature , " observation" of tourists using travel guides , souvenirs , babies- toddlers reading picture books ( baby carriage) . .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Barbara Schneider : Achieving good quality design / TOY / ART 4 KIDS . .Frank Scott: How did you decide to submit your design to an international design competition?. Barbara Schneider : How? Why ? Joining the World of Toys !
The realized ART 4 KIDS , My Travel Guide Korea and My Travel Guide Munich has been succesfully displayed in international art and art- book exhibitions . This international design competition " discusses and evaluates " the designs as TOYS / designs . Furthermore, this Design contest has the aim to offer professional contacts , publicity and professional communication .
The developed concept is a design/ art concept .
The presentation of the design variations ( memory , domino and the sketch) were not specially made for the contest . These were only additional sheets- informal sheets- , which underlines the written conception .
.Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Barbara Schneider : main idea , concept , .......but the realization and production always take much more time ....,
.Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Barbara Schneider : Taking further interest in designing TOYS / Art 4 kids . Thank you for your attention .