Leila Rose Faddoul-The Kameleon Adaptable Clothing
At Design Interviews
Interview with Leila Rose Faddoul : Frank Scott: What is the main principle, idea and inspiration behind your design?. Leila Rose Faddoul : The Kameleon was designed for travellers whilst on a global adventure myself! Discovered a real need for stylish adaptable clothing for travellers. The Kameleon began whilst picnicking in New Zealand. I desired to just sit as I wished and felt restricted by my dress. I had a Eureka moment and I thought ‘what if I added buttons to the hem’ I grabbed some buttons sewed them on and closed up my dress. I pulled it down to form trousers then I just couldn’t stop flipping it all sorts of ways. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Leila Rose Faddoul : I wanted to provide a solution. A real solution for traveller’s so they can have an item of clothing that can adapt to all of their needs. It was equally important that we did this in a sustainable way. .Frank Scott: What are your future plans for this award winning design?. Leila Rose Faddoul : We would love to distribute the Kameleon to many more people. We are looking for shops, investors and distributors that would like to work with us. .Frank Scott: How long did it take you to design this particular concept?. Leila Rose Faddoul : It was actually a long process, about one year. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Leila Rose Faddoul : It was definitely an inspiration! I had the idea to make the Kameleon, it was only then I learnt how to design, create patterns and sew a prototype. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Leila Rose Faddoul : No we are not planning to sell the Kameleon design, we are however looking for investors in our company, and we are planning to scale and grow .Frank Scott: What made you design this particular type of work?. Leila Rose Faddoul : I love travelling and I love clothing. Traveller’s need clothing that adapts to all their needs, and we are passionate about creating these products. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Leila Rose Faddoul : I am inspired by African prints and designing in Madagascar I thought it would be beautiful to combine African prints in everyday clothing. In the future we hope to create our own prints inspired by different cultures and environments. .Frank Scott: Who is the target customer for his design?. Leila Rose Faddoul : 18-35 year old travellers and urban people .Frank Scott: What sets this design apart from other similar or resembling concepts?. Leila Rose Faddoul : It is one garment that can be worn in 52 outfits. The outfits vary meaning you can wear in such different situations formal dressy or casual. .Frank Scott: How did you come up with the name for this design? What does it mean?. Leila Rose Faddoul : The Kameleon was inspired by Chameleons, an amazing creature that can always change and adapt to its environment. This is what travellers desire to do adapt to where they are. .Frank Scott: Which design tools did you use when you were working on this project?. Leila Rose Faddoul : To design the garment, simple hand drawn pattern techniques were used, multiple prototypes were made before coming to the final product. The 52 way guide was entirely hand drawn, scanned, then photoshopped and coloured it was a lengthy process completed by Pieter and Michella. .Frank Scott: What is the most unique aspect of your design?. Leila Rose Faddoul : The adaptability .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Leila Rose Faddoul : Pieter Baan a graphic and concept designer
Michela Ramitomboson Illustrator
.Frank Scott: What is the role of technology in this particular design?. Leila Rose Faddoul : The fabric is made from 100% bamboo, this fabric is produced using specialised techniques in China.
The buttons are made from a traditional material, cow horn however they are produced using specialised mould techniques and lazer engraving for our logo.
.Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Leila Rose Faddoul : Qualitative market Research: Kameleon tested by travellers
Objective: Does the Kameleon provide a solution for traveller’s clothing
Methodology: 10 travellers wore and tested the Kameleon on their trip
Data collection: Photos and product reviews made by participants
Results: Prototype improved with feedback
Impact: Kameleon designed and improved by real travellers, resulting in a perfectly adapted product.
.Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Leila Rose Faddoul : We are based most of the year in Madagascar. It is one go the poorest countries in the world. The biggest challenge has been import of raw materials and export of finished products due to complicated procedures. This process works most smoothly working in total partnership with the factories that are respecting local laws. .Frank Scott: How did you decide to submit your design to an international design competition?. Leila Rose Faddoul : We found ourselves being a small fish in such a big ocean and we desired to make our product known. We thought entering the competition could be an amazing opportunity and we are so honored to be a winner. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Leila Rose Faddoul : Wow, I have learnt huge amounts, this was the first product I designed so the learning has been exponential. The design really developed as time went by, we found 20 ways to wear the Kameleon and now there are 52. It hasn’t stopped there as we have had customers finding even more ways, and that is what it’s all about! People want to be creative, with our product everyday people can feel like a fashion designer! .
Leila Rose Faddoul-The Kameleon Adaptable Clothing Images: